"Novacel" provides "operational TV commercials" by utilizing RAKSUL's original advertising method and cloud-based TV commercial effect measurement tool "Novacel Analytics". By conducting planning,production, broadcasting, and analysis all at once, and utilizing "Novacell Analytics", it is possible to measure the advertising effectiveness of TV commercials, which was considered difficult in the past, and through optimization of advertising investment, companies Achieves growth. We will continue to support the maximization of corporate business growth through business expansion into the digital marketing domain,creative and digital domain, and partner alliances in the finance domain.