Founded in 2001, Adways was listed on the Tokyo Stock Exchange Mothers section in 2006. Along with operating leading Japanese affiliate services JANet and Smart-C, it has developed an ad distribution service for smartphones, AppDriver, and a fully automated marketing platform, UNICORN.
It is also involved in a wide range of business, including media content planning, development, and management. Adways has expanded from Japan to various other countries, primarily in the Asia region.